IEEE Conference on Cognitive and Computational Aspects of Situation Management
27-31 March 2017 – Savannah, GA

LMU M-School // Marketing for Good // Case Study (2016)

you hi I’m Matt steffel i’m andy rome and together we’re mande were the co-directors of the M school program at LMU the M school program at LMU is launching a cutting-edge project called marketing for good over the course of 15 weeks six student teams led by their mentors are going to tackle the not so easy task of make your community better let’s start to brainstorm some ideas start thinking about problems impossible how it comes today start wrapping your heads around somebody this is real real struggles real problems real challenges real successes and real failures this is not spec work your campaign is gonna have to you know result in reaching a target market and you have to feel that you can reach that target market any plan any project has a maximum potential but there’s a twist seven weeks in student teams are gonna present their ideas to a panel of judges led by Michael Dube and founder and CEO of the Dollar Shave Club it’s like apprentice meets Shark Tank what’s gonna happen nobody knows Brett the Dollar Shave Club with Rachel and the rest of the crew and we’re ready to kill it we worked really hard this past weekend to come up with what we think is an amazing idea we’re presenting all of our ideas for the marketing for good project if one person says it’s just a little bit of water it creates a huge movement where everyone is saving just a little and that adds up to a lot making a huge impact 50% of college students report binge drinking so much food is wasted in America every day that we could fill the Rose Bowl stadium gossip can lead to a hostile environment approximately 1,500 students or 1/4 of our population lives right behind the back gates of elm you and students are choosing to drive every day in this area then fight and we need creativity now more than ever I really enjoyed being able to sit there and provide creative and constructive feedback we’re like really excited so I’m gonna be able to execute our project we got to bring these ideas from imagine you know from their imagination into reality so we can start making it active the community [Music] [Applause] [Music]